Meta Ads · Google Ads · Audits · Consulting
Your ads are leaking money. I fix the leaks.
Shivank Mehra
I'm Shivank Mehra — a performance marketing consultant who has managed ₹3Cr+ in monthly ad spend for CarDekho, UrbanPro, and Collegedunia. I audit, rebuild, and run Meta & Google ad accounts that actually return money.
Your agency sends reports. Revenue doesn't move.
CPLs keep climbing and nobody can tell you why.
You're scaling spend but ROAS is going the wrong direction.
These are structural problems. They show up in the account in the first 30 minutes of looking. That's what the audit is for.
What I do
Ad Account Audit
A line-by-line teardown of your Meta or Google account: structure, bidding, creatives, tracking, and budget allocation — with a prioritized fix list.
- Campaign structure & bidding strategy review
- Creative and audience performance breakdown
- Tracking/attribution check (GA4, GTM, pixel/CAPI)
- Written report with ranked fixes and projected impact
Done-for-you Performance Marketing
I plan, build, and run your Meta and Google campaigns end-to-end — strategy, creative briefs, launch, and weekly optimization.
- Full-funnel campaign builds (lead gen, e-commerce, app)
- Creative strategy & A/B testing roadmap
- Weekly optimization on CAC, ROAS, lead quality
- Transparent reporting you can actually read
Consulting & Team Enablement
Already have a team or agency? I work alongside them — strategy, reviews, and accountability.
- Monthly/fortnightly strategy calls
- Agency output reviews
- Media plan and budget allocation
- Hiring and briefing support for in-house marketers
Numbers from accounts I've run
Up from 1.94x via account restructure & bidding optimization
CarDekho
Funnel optimization + continuous creative/audience testing
UrbanPro
End-to-end across search, social, and display
UrbanPro
Through lead-delivery campaigns for education clients
Collegedunia
With 100% account retention across the portfolio
E-commerce & fintech
With 20% upsell across managed accounts
Collegedunia
Results from in-house and agency roles managing these accounts.
How working with me looks
Free audit
You share access (view-only is fine), I review the account.
Teardown call
30 minutes. I walk you through what's broken and what it's costing you.
Fix plan
A prioritized roadmap. Execute it yourself, with your team, or with me.
Execution
If we work together: weekly optimization, transparent reporting, no lock-in.
Get your free audit
You'll get a written teardown and a 30-minute call — keep it whether or not we work together.
Shivank Mehra
Performance Marketing Consultant · Faridabad / Delhi NCR
Questions, answered
Campaign history
CarDekho
Feb 2026 – July 2026Marketing Manager · Automobile, lead generation
Own paid lead-gen end to end on a ₹26 lakh monthly budget. Restructured campaigns and bidding to lift both revenue and efficiency in the first months.
Monthly revenue ₹70L → ₹80L · ROAS 2.45x ▲
UrbanPro
Feb 2023 – Feb 2026 (36 months)Marketing Manager · EdTech, tutor & student marketplace
Managed ₹50 lakhs/month across paid search, social and display. Drove growth through relentless funnel optimization and creative/audience testing, with messaging localized across cities, languages and intent levels for Indian learners and tutors.
Purchases YoY 6x ▲ · Monthly budget ₹50L
Collegedunia
Jul 2022 – Jan 2023Customer Success Manager · EdTech, college discovery
Ran lead-delivery campaigns for education clients, acting as client advocate and coordinating internal teams to deliver on commitments.
Revenue generated ₹4.16 Cr · Retention / upsell 90% · +20%
Holistik Digital
Oct 2021 – Jun 2022Account Manager · E-commerce & fintech
Managed campaigns on a ₹3.33 Cr monthly budget. Handled escalations, resolved complex blockers, and kept every assigned account.
Client revenue +200% ▲ · Account retention 100%
Pyxis One
Sep 2020 – May 2021Customer Success Manager · On-demand, fintech, automobile
Managed ₹83 lakh monthly budgets, growing revenue through upselling and continuous optimization.
Revenue growth MoM 2.3x ▲
Capabilities
Performance marketing
Google, Meta, YouTube, Display, Bing, Performance Max, Demand Gen — optimized for leads, conversions, ROAS and CAC, with structured A/B testing of creatives, hooks, landing pages and audiences.
Indian education market
Deep understanding of Indian students, parents, tutors and exam-prep decision-making. Messaging adapted across cities, languages and urgency levels — in English, Hindi and Hinglish.
Creative strategy
Scroll-stopping Meta creatives: hooks, CTAs, primary text, headlines and video scripts. Creative treated as targeting, not decoration.
Growth & funnel thinking
Acquisition, activation and retention as one system. User pain points converted into campaign angles; new ideas tested fast and killed faster when the data says so.
Data-driven optimization
Reading CTR, CVR, CPL, ROAS and lead-quality signals to act — even on thin data. Funnel drop-offs diagnosed with GA4, GTM and Shopify.
Ownership & communication
End-to-end campaign ownership across creative, product, sales and internal teams, with structured insight and next-step reporting to management.
Working stack
Education & certifications
Degrees
- PGDM, Marketing — IMT Ghaziabad (2020)
- B.E. (Electronics & Instrumentation) + M.Sc. (Physics), Dual Degree — BITS Pilani (2016)
Certifications
- Marketing Analytics — NPTEL (2026)
- Advanced Tools for Digital Marketing Analytics — Unilever (2026)
- Operations, People, Customer & Accounting Analytics — Wharton (2020)
- Tools for Data Science — IBM (2020)